Luxury Fragrance Group work closely with every brand in our portfolio to deliver iconic fragrance and beauty products. From conception and development through to launch our design team work with brands to deliver products that expertly capture the personality and positioning of each brand in our portfolio. 

we are essentially a private equity business that has diversified over the years to become a leading specialist in identifying new fragrance and beauty brands with the potential to grow exponentially. 

 We work with Founders who want to launch a brand or have already launched one, and want to take it to the next phase. We are more than just investors, we offer our industry knowledge, sales, product development, distribution network, marketing expertise to ensure success. We create a strategic plan with the Founder brand and manage the day to day running of the brand. They become part of the LFG team. This allows the founder to focus on being the face and ultimate owner of the brand , building an authentic story for the consumer.

We take a fully integrated approach with our brand partners. From product to packaging through to execution of global campaigns, design and development is at the core of everything we do. A winning combination of creative designers, technical experts and manufacturing partners worldwide help realise our products and bring them to a global market.

Luxury Fragrance Group has established relationships with retailers in over 50 countries globally as well travel retail and duty free to build strategically and establish brands for long term growth. Our marketing team execute award winning global launch plans that drive awareness and retail sales on a global and local level. We work with established agencies and industry experts in beauty and fragrance PR to drive brand awareness through multi-channel communication strategies.